Client: LaZboy, Serta, Tommy Hilfiger, Elle Decor
Creative Direction and Design: Jon Hoban
Copy: Jon Hoban
Production: Jon Hoban
Scope: Enhance the Amazon listing by adding extra content and information. Develop a message, expand brand awareness, explain features, and answer customer questions.
Adhering to brand guidelines…I create a message outlining key features and benefits.
Key features are highlighted to stand out in a crowded market.
Demographics can vary greatly amongst brands. I create a composite consumer to craft a look and tone aimed at the target audience.
Elle Decor magazine has a large reader base. The demo is copy friendly and doesn’t mind reading. The Tommy Hilfiger demo requires no explanation.
Photoshop, Amazon Vendor Central