Client: Major League Baseball
Creative Direction and Design: Jon Hoban
Production: Jon Hoban
Scope: This MLB ad campaign promotes the MLB.TV app, bringing fans closer to live games anytime, anywhere. Featuring digital and out-of-home placements with stars like Shohei Ohtani, Bryce Harper, and Aaron Judge, the creative puts superstar power front and center. From a dynamic bus stop digital poster to a commanding billboard and a bold NYC train station banner.