Client: LULU Furniture
Creative Direction and Design: Jon Hoban
Production: Jon Hoban
Scope: Design the logo for a new furniture brand.
Objective: LULU is a new high-end furniture brand with showrooms expected in Brooklyn, NY and Hollywood, CA. Target audience is 18-40 with income in the 80-100K range. The client wanted the logo to communicate fashion and luxury with a feminine touch.
Solution: I created 17 concepts in both color and black/white. From there, the client picked 6 and asked to have New York instead of Los Angeles. After careful consideration, New York was dropped and the final logo was chosen.
with a few revisions
Illustrator