Client: Stretch Lab
Creative Direction and Design: Jon Hoban
Production: Jon Hoban
Copy: Jon Hoban
Scope: Grand Opening postcard, 3 social media posts
Objective: Educate new potential clients of a StretchLab opening in their neighborhood. Potential clients will need to be educated on what assisted stretching is and the benefits of it. Support the new store with 3 social media posts highlighting the promotion.
Target Demo: Affluent, health conscious residents aged 25-49 even split between Male/Female.
Required Content:
Intro offer: $49 Introductory 50-minute stretch
Store address
Social Tag
Benefits of Stretching
Older Age (45-60 years old)
Platform: Facebook
Aimed at an older demo that wants to age gracefully and maximize their golden years. 62% of online Seniors aged 65+ are on Facebook and 72% are between ages 50-64
Active Millennials
Platform: Instagram
Instagram has become a social media staple for Millennials. 75% of users are between the ages of 18 and 24. 57% are between ages 25 and 29
Holistic Millennials
Platform: Facebook
Holistic Millennials continue to flock to Facebook. Marketplace and Groups has a large engagement by this target demo. Facebook still has it’s fair share of younger users. 88% of online users age 18-29 are on Facebook. 84% of 30-49 year olds are using Facebook
InDesign, Photoshop, Facebook, Instagram