Jon Hoban
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Case Study 3

Client: NBA
Production: Jon Hoban
Scope: Vector logo re-creation

Objective: The NBA switched apparel manufacturing and needed new vector artwork. They provided low resolution images for design concept. Project included full color and black/white logos.

Solution: I traced some elements of the logos from the provided images to help re-create. I chose similar fonts and built the new vector logo in Adobe Illustrator.

Above is an example of the artwork set up.

Above is an example of the artwork set up.

10” logo and a list of the Pantone swatches used.

Black and white logos were also requested by the NBA.

Black and white logos were also requested by the NBA.

The NBA sent low resolution jpgs for art re-creation.

The NBA sent low resolution jpgs for art re-creation.

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The vector artwork was needed for screen printing apparel and bags.

The vector artwork was needed for screen printing apparel and bags.

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Illustrator

Illustrator